Proof, not a screenshot in a slide deck

We build buyer-style questions from the keywords you already track — deliberately without your brand name in them, because a question that names you guarantees an answer that does too. Each week those questions go to the assistants we have a live driver for, and we record whether you were named, your position among the cited sources, the competitors named alongside you, and the sentence itself. The model's verdict is checked back against the answer text before it is stored, so a hallucinated mention is recorded as no mention. It is sampled measurement of a system that varies between runs: read the trend, not a single week.

Gemini by default, because its search tool means the answer reflects what the model retrieves today rather than what was in its training data. Claude can be switched on if you want an answer from model knowledge alone recorded too. ChatGPT and Perplexity are not scanned yet — we would rather show you two engines we actually asked than four we did not. Your report only ever lists engines that were asked, with the number of answers behind each rate.

Real. A position comes from reading the results page, and if a check fails nothing is written at all — the chart shows a gap for that day rather than a line drawn through it, and the section tells you the date of the last real check. We do not put estimated traffic figures on a client report, because nobody outside Google has traffic data for a site they do not own.

The report says so, in specific terms: which keywords are tracked, when the last recorded check was, and when the next sweep runs. It never fills the gap with a placeholder chart or shows a zero where nothing was measured — an unchecked keyword and a keyword that ranks nowhere are shown as different things, because they are.

Yes. Each report has a public URL with your agency name and colour on it, and no login. It carries a noindex header so it will not turn up in search results.

Not yet. Reports are served from our infrastructure at their own link, white-labelled with your name and colours. Custom report domains are on the roadmap and are not live today, so do not buy the plan for that.

Collection stops — every sweep filters on an active plan. The measurements already recorded stay on your account, and a report you have shared keeps showing them. Taking a published report offline is not self-serve yet: ask us and we will switch it off. There is no self-serve CSV export yet either — if you need your history out, ask us.

No. Reporting is a standalone subscription and plenty of customers only use that. If you do buy placements, they are listed on the same report with their publication dates, which makes it easy to line them up against the ranking history.