Written for the machines that answer questions
Most releases are written for journalists who will never read them. This one is structured for the systems that actually consume it — and syndicated to 300+ authority outlets.
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- 300+
- Outlets
- 7 days
- Live within
Draft · Q&A structure
AI-optimizedNorthfield Gear launches recycled trail shoe line for 2026 season
Portland, OR · 12 August 2026
What did Northfield Gear announce?
A trail running shoe line built from 62% post-consumer recycled material, shipping March 2026.
Why does it matter?
It is the first sub-$140 trail shoe to pass the outsole durability threshold used by independent testers.
The difference
Why this reads differently
The distribution is standard wire infrastructure. What changes is how the release itself is written.
Question-and-answer structure
Models retrieve passages, not documents. A release written as explicit question-answer pairs gives them a clean unit to quote, which a narrative press release does not.
Entity-first framing
Your brand, category and location are stated as facts in consistent language throughout, so the model can attach the claim to the right entity.
Claims you can stand behind
Every factual statement comes from you and stays attributable. We will not manufacture numbers to make a release sound more impressive.
Real domains, not a blog farm
The distribution is genuine news infrastructure. Syndicated pickups on real news domains are what carry authority — spun-up blogs do nothing.
How it works
Four steps, one approval
The only thing that needs you is signing off on the draft.
- 1
Tell us the news
Company, what happened, why it matters and any quotes you want included. About five minutes of typing.
- 2
We write it for retrieval
Structured as questions and answers with explicit entity markup, so a model can lift a quotable claim out of it. Traditional keyword stuffing does the opposite.
- 3
You approve the draft
Nothing is distributed until you sign off. Factual claims stay yours — we will not invent a statistic to make the release stronger.
- 4
It goes out
Syndicated across the network within seven days. You get a placement report with every live URL.
- 300+
- Guaranteed outlets
- 7 days
- Turnaround
- Unlimited
- Draft revisions
- None
- Contract
syndicated network
from approval
before distribution
one-off purchase
Distribution
Where it actually lands
Wire syndication
Distributed through the same wire infrastructure that feeds financial and general news desks, which is what produces the long tail of pickups.
Regional press
Local and regional news sites across North America, the UK and Australia. These carry the most weight for location-based queries.
Business and finance
Market and business verticals. Relevant if your announcement involves funding, hiring, expansion or a product launch with commercial stakes.
Broadcast affiliates
Affiliate news sites that republish wire content. High domain authority, low editorial friction, and the most reliable part of the distribution.
Pricing
One price, no tiers
Same distribution for everyone. There is no premium tier that quietly buys the same thing.
AI-Optimized Press Release
A release written for AI retrieval and syndicated across 300+ authority news outlets.
- 300+ syndicated authority outlets
- Q&A structure built for AI retrieval
- Entity-optimized brand markup
- Full placement report with live URLs
- Live within 7 days
FAQ
Press release questions
Will I get a story in a major national paper?
Not guaranteed, and anyone promising that is misleading you. What is guaranteed is syndication across 300+ authority outlets. Larger pickups happen when the news is genuinely newsworthy, and they are a bonus rather than the product.
Are the links dofollow?
Mixed. Some syndication partners publish dofollow links, many use nofollow or sponsored attributes. Wire distribution is worth doing for brand entity signals, AI citation and the referral traffic — not as a dofollow link-building tactic. If dofollow links are the goal, guest posts are the better spend.
Do I need actual news?
You need something real: a launch, a milestone, a hire, a report, a partnership, an expansion. It does not have to be dramatic, but a release with nothing behind it reads as filler and performs like it.
How long until it shows up in AI answers?
Between a few weeks and a couple of months, depending on the model's re-indexing cycle. One release rarely flips a model's answer on its own; it works as one input among the citations you are building.
Can I see the placement list?
Yes. The full report with every live URL lands in your dashboard when distribution completes, and it is exportable.
What is the turnaround?
Live within seven days of you approving the draft. The draft itself is usually ready within two working days of the intake form.
Have something worth announcing?
Fill in the intake, approve the draft, and it is live inside a week.
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